For several years the Washington Post has been struggling to survive in a market that is increasingly dominated by online news services. It has been nearly a year since Fauquier Free Citizen began publishing online, so one might ask if FFC is at least partially responsible for this sudden sale of the Washington D.C. paper of record.
The answer is probably no, but certainly it is hard for a ‘dead tree’ paper to compete with the free online sources such as FFC, that reach many more readers and all at no cost.
Another factor needs to be noted as well though; the fact that in a society where only 20 percent of the citizens self identify as liberals, an increasing far left publication such as the WaPo as it is known among conservatives, is not an easy sell.
The Post has no doubt had trouble holding readers, and attracting and holding advertisers as well, and since it is the advertisers not the readers that pay the bills, it was inevitable that the Post would have to adapt, sell out, or fold completely.
It will be interesting to see what the new owner, Jeff Bezos founder of Amazon.com does with the old lady.
The Graham family has had control of the Post for over 80 years, so maybe it is time for a fresh perspective on Washington and the world. Hopefully Mr. Bezos can provide that.
Read more about the sale Here.